Notes on data protection
The GUZZERIE website is owned by:
Via Paolo Sarpi 53
20154 Milan, Italy
Data collection and storage
You can visit our website without telling us who you are or providing any personal data. We will only save the following access data without any personally identifying information, even if you are coming to our website from a newsletter link:
- The name of your internet service provider (ISP)
- The website you are coming to us from
- The name of the requested file
This data is used solely for the purpose of improving our services and cannot be traced back to you. We collect, store, and process your data in order to complete your purchase order and handle any subsequent guarantee claims, as well as for promotional purposes.
We collect and process the following personal data about you when you visit our website, or if you voluntarily provide us with it when ordering, creating a customer account, or registering for our newsletter:
- Your contact information including your email address
- Your account details from the ordering process
- Online identifiers
What are online identifiers? When you visit a website, your browser sends information about your browser type and version, your operating system, your referrer URL, your IP address, the file name, your access status, the amount of transferred data, the date and time of the server request. This information is pseudonymised and doesn’t personally identify you.
We process your data for the following purposes:
- Contacting you
- Promotional purposes
- Quality assurance
- Our statistics
- Processing your sales contract
- Sending our newsletter
We process your data in accordance with the following legal basis:
- With your consent (article 6, paragraph 1, lit. a) GDPR)
- To execute a sales contract with you (article 6, paragraph 1 lit. b) GDPR)
- When a legitimate interest on our part applies (article 6, paragraph 1, lit. f) GDPR), namely for the improvement of our service, the protection against misuse, and for our statistics
We forward your personal data to contracted service providers that we use to complete your order (e.g. manufacturers, shipping partners or payment service providers).
The data we receive comes from you (including data about the devices you are using).
Duration of storage
We will store your data:
- If you have consented to the processing of your data, until you withdraw this consent, otherwise after 6 months, or, depending on the specific type of data, in accordance with the relevant storage period prescribed by law.
- If we need the data to implement a contract, at most for as long as the contractual relationship with you is in effect, or for as long as legal retention periods are applicable.
- If we use your data on the basis of our legitimate interests, at most so long as it does not outweigh your interest to have this data deleted or anonymized.
When processing your data, we pursue the following legitimate interests:
- The improvement of our service
- The protection against misuse
Recipients or categories of recipients of personalized data
When processing your data, we work with the following service providers who have access to your data:
- Shipping partners
- Web hosting providers
- Providers of social media platforms
- Advertising networks (for ads)
- Providers of web analysis tools
Your rights as an affected party
According to article 15 ff. of the GDPR, you have—partly subject to certain conditions—the right to:
- Request information on the processing of your data
- Amend your data
- Delete or disable your data
- Limit your data
- Object to the processing of your data
- Receive your data in a transferable format and forward this to a third party
- Withdraw your consent to the processing of your data for the future
- File a complaint with the responsible oversight authority about prohibited use of your data.
Requirement or obligation relating to the provision of data
Unless otherwise specified when collecting the data, the provision of data is neither necessary nor compulsory.
Further information on data protection
The easiest way to get in touch with us quickly is by contacting us via email at: firstname.lastname@example.org
When you subscribe to our newsletter, we use the data required to send you our email newsletter as well as data separately provided by you. Unsubscribing from our newsletter is possible at any time and can be done via a message using the contact method specified above, or by clicking on the unsubscribe link in our newsletter.
For every customer who registers accordingly, we set up a password-protected direct access to the inventory data we store on them customer account. Here, you can view data relating to your completed, open, and recently sent orders, in addition to managing your address data and newsletter settings. The transfer of this data to the following places is encrypted:
* Login / * Customer account / * Shopping cart / * Ordering process
We secure our website and other systems through technical and organisational measures against loss, destruction, access, change, and distribution of your data by unauthorised persons. You should always treat your login details confidentially and close your browser window when you have finished visiting our website, particularly if you are using a shared computer.
Order and contract
BLUELIFE does not tolerate any spam. That does not mean, however, that we can prevent spam on the internet. If you think that you have received an unsolicited email from us, please contact email@example.com so that we can investigate the issue.
As cookies are just simple files and not executable programs, they pose no danger to your computer. Depending on the chosen preferences in your internet browser, it may automatically accept cookies. This preference can be changed, and the storage of cookies completely disabled or deactivated in such a way that the user is notified as soon as a cookie is saved. In the case of a complete disabling of cookies, however, certain functions of the website will no longer be available or only in a limited form.
1. Session cookies
Session cookies are deleted once you close your browser.
2. Permanent cookies
3. Use of third-party cookies
We work with several advertising partners who help us make our internet service and the Guzzerie website more interesting for you. Therefore, we also store cookies from partner organisations on your hard drive. These are temporary cookies that delete themselves automatically after a given period of time. Cookies from partner organisations are mostly deleted after a few days or within 24 months, and, in individual cases, after several years. The cookies from our partner organisations do not contain any personally-identifying data. Data is only collected under a user ID which at no point will be combined with personally-identifying data about you. You can object to data collection and storage for the purposes of web analysis at any time with future effect by letting us know with an email to firstname.lastname@example.org
Google Analytics with the extension “anonymize IP”
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses “cookies”. The information on your use of this website generated by the cookie (including your IP address) will be transferred to and stored on a Google server in the USA. Google adheres to the “EU-US privacy shield” framework for transatlantic exchanges of personal data. Google will use this information for the purpose of evaluating your use of the website, compiling reports about website activities for us, and to provide other services related to website and internet use.
Google may also transfer this information to third parties as required by law or if said third parties process this data on behalf of Google. In any event, Google will not associate your IP address with other data held by Google. You can prevent these cookies being stored by selecting the appropriate settings in your browser; however, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.
If you do not wish information about your website usage to be passed to Google Analytics, you can prevent this by installing a deactivation add-on for your browser. The current link for this plugin is: https://tools.google.com/dlpage/gaoptout?hl=en.
In addition, Guzzerie uses the following Google Analytics advertising functions: Adwords, retargeting, reports on impressions on the Google Display Network, and reports on performance according to demographic characteristics and interests.
Use of Facebook plugins
Our website uses social plugins (“plugins”) provided by the social network Facebook. These services are provided by Facebook Inc. 1601 Willow Road, Menlo Park, California, 94025, USA (“Facebook”). You can find an overview of these plugins and their appearance here:
When you visit one of our pages, these plugins establish a direct connection between your browser and Facebook’s servers. The contents of the plugin are communicated directly to your browser and integrated into the webpage. By integrating plugins, Facebook receives the information that your browser has visited the respective page of our website, even if you do not have a profile on the social network or are not currently logged in. This information (including your IP address) is transferred directly to Facebook’s servers and stored there.
If you do not wish for Facebook to match data collected through visiting our website to your Facebook profile, you must log out of the network before visiting our website. You can also completely prevent these plugins from loading with add-ons for your browser, for example with the script blocker “NoScript” (http://noscript.net/).
Our website uses a so-called re-targeting technology to make your online experience more interesting. This makes it possible to address to internet users who are already interested in our shop and products on other websites through adverts. We believe that personalised, interest-related ads are generally more interesting for internet users. The insertion of these ads on the websites of our partners works through cookies and by analysing previous user behaviour. This form of advertising is completely anonymous. No personalised data will be saved, and a user profile will not be merged with your personalised data.
This website uses the web analysis service Hotjar by Hotjar Ltd, a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
With this tool, we can track movements on websites where Hotjar is used with heatmaps. This shows us for example how far users scroll, which buttons they click and how often. Using this tool, it’s also possible to directly ask users of our website for feedback. In doing so, we gain valuable information that helps us make our website quicker and more customer-friendly.
When using this tool, we pay particular attention to protecting your personal data. We can only track which buttons you click and how far you scroll. On parts of the website where personal data relating to you or others is shown, Hotjar is deactivated, thus making these parts untrackable at any time.
Every user can prevent use of the Hotjar tool with a Do Not Track (DNT) header, so that no data about the visit of the respective website can be recorded. This refers to a setting that the current versions of most standard browsers support. To this end, your browser sends a request to Hotjar to deactivate tracking for that respective user. If you’re using different browsers and computers to visit our website, you will need to adjust the Do Not Track (DNT) header setting for each separately.